Destination NSW schützt Ihre Privatsphäre und Ihre Daten. Keeping your data safe and increasing accountability and transparency are important principles to us. This Privacy Policy is being updated as a result of the General Data Protection Regulation (‘the Regulation’) being introduced. This Regulation is designed to protect all European Union citizen data privacy and make all organisations aware of how they deal with and handle privacy. The Regulation comes into effect on 25 May 2018.


Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors. Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.


Destination NSW is based in Sydney, New South Wales, Australia and has offices in the USA, South Korea, New Zealand, India, Germany, United Kingdom, Singapore and Japan.


1.     Privacy Legislative Framework


Destination NSW will collect, store, use and disclose Personal Information in accordance with the PPIPA, the Privacy Act and any other relevant laws and codes of practice in operation from time to time including the Regulation.


Australian and New South Wales Legislation

When you interact with Destination NSW and use Destination NSW’s websites, mobile websites or mobile applications, your privacy is protected by the Privacy and Personal Information Protection Act 1998 (NSW) (including the Information Privacy Principles (IPPs)) (PPIPA) and Privacy Act 1988 (including the Australian Privacy Principles (APPs)) (Privacy Act).


General Data Protection (GDPR) Regulation

The European Union General Data Protection Regulation (the ‘Regulation’) contains new data protection requirements that will apply from 25 May 2018. These will harmonise data protection laws across the European Union and replace existing national data protection rules. The introduction of clear, uniform data protection laws is intended to build legal certainty for businesses and enhance consumer trust in online services.


The Regulation applies to the data processing activities of Destination NSW in the European Union as:

  1. We have operations in the European Union namely United Kingdom, Germany and France.
  2. Offer goods and services or monitor the behaviour of individuals in the European Union – via our websites and representative offices. Destination NSW promotes New South Wales as a tourism destination and also holds roadshows and famils in the European Union.

What is Destination NSW doing to prepare for the Regulation?

a) We have provided more detail around what we do with your data, and how you can have access to your privacy rights.
b) We have provided more information about the purposes for which we use your personal information.


2.     What is Personal Information or Personal Data?


Personal Information is defined by Australian and New South Wales Legislation and Privacy Principles as namely information or any opinion, whether true or not, and whether recorded in a material form or not, about an identified individual, or an individual who is reasonably identifiable. 



Personal Information is also defined by the Regulation in which we provide particulars namely:

  • any information relating to an identified or identifiable natural person (Article 4 of the Regulation - a name, an identification number, location data, an online identifier or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person, cookie ID, ID card number, location data, advertising identifier on phones, IP address, an email address or a telephone number
  • any information relating to an individual, whether it relates to his or her private, professional or public life. It can be anything from a home address, a photo, an email address, bank details, posts on social networking websites, or medical information.


Examples of data not considered personal data:

  • a company registration number
  • an email address such as 
  • anonymised data


3.     Why Destination NSW collects Personal Information


Destination NSW will only collect Personal Information for a lawful purpose which is reasonably necessary for, or directly related to our function or activities as a NSW Government agency and for obtaining feedback about the effectiveness of our services.


Destination NSW will not collect any more information than is necessary for it to fulfill these functions, unless required by law.


Destination NSW, in carrying out its functions and activities, collects Personal Information directly from you through its website, for various purposes that relate to the development and promotion of tourism and events in New South Wales. Die Funktionen von Destination NSW sind im Destination NSW Act (2011) aufgelistet:


The provision of your Personal Information on Destination NSW’s website is voluntary and you can opt out at any time.


Wenn Sie sich jedoch dazu entscheiden, Ihre persönlichen Daten nicht anzugeben, sind wir unter Umständen nicht in der Lage, Ihnen das angeforderte Material zukommen zu lassen oder Ihnen die zahlreichen Dienste anzubieten, die über diese Website verfügbar sind. You can choose to remain anonymous or use a pseudonym.


Destination NSW conducts a large part of its operations over the Internet and via email.

As part of its functions, Destination NSW conducts market research surveys, offers access to publications, processes thousands of requests for tour brochures or information, provides avenues for the booking of holidays or facilities, provides opportunities for tourism operators to market and promote their services, distributes industry based publications, conducts many exciting competitions and collects information on the types of holidays or events that you, the consumer, would like to see more of in the future so that we can help the NSW tourism industry grow.


4.    Collection of your Personal Information


Destination NSW’s collection of Personal Information is performed in an open manner and where consent is obtained. 


Destination NSW will ensure that any Personal Information collected is relevant to Destination NSW’s purpose, is accurate, complete and up-to-date.


Destination NSW wird die Daten direkt von Ihnen erfassen, es sei denn dies ist unpraktikabel.


When is your Personal Information is being collected

Your Personal Information is being collected when:

  • you submit an application form with Destination NSW containing Personal Information,
  • provide Personal Information via email,
  • complete a new supplier form,
  • undertake a market research survey, and
  • enter into a contract with Destination NSW. 


This list is not exhaustive.



E-Mail-Adressen werden erfasst, wenn eine E-Mail an Destination NSW gesendet wird oder wenn ein Nutzer eine Online-Mailingliste abonniert.


Diese E-Mail-Adressen werden unter Einhaltung der Standards und Bestimmungen des State Records Act 1998 (NSW) elektronisch gespeichert. An email address is only used for the purpose for which it is provided and is not added to any unauthorised mailing list or disclosed to other organisations unless you request that this to be done.


Wenn Sie sich für eine der Online-Mailinglisten von Destination NSW angemeldet haben, können Sie Ihre E-Mail-Adresse ganz einfach von der Liste entfernen, indem Sie sich wieder abmelden. Jede Mailingliste liefert klare Anweisungen dazu, wie man sich abmelden kann.



“Pixels” means the use of use of pixels (1 x 1 pixel images that allow services to tell companies how many people have visited their site). Wenn Sie eine bestimmte Aktion auf unserer Website ausführen, wird eine Anfrage an den Server gesendet, um das Tracking-Pixel herunterzuladen, das sich im Anhang des Inhalts befindet, mit dem Sie interagieren. Es ist ein für Sie unsichtbarer Prozess, aber die erfassten Daten helfen uns und unseren Sponsoren dabei, Ihnen eine bessere Erfahrung mit digitalen Anzeigen und Inhalten zu bieten. Alle erfassten Daten werden anonymisiert und wir erfassen niemals persönliche Daten oder geben diese weiter. 



Das Übertragen von Daten über das Internet ist mit Risiken verbunden und Sie sollten sich daher selbst Gedanken zu den Risiken machen, die Sie eingehen, wenn Sie Ihre persönlichen Daten auf der Website von Destination NSW angeben.


Diese Website enthält zahlreiche Links zu den Websites anderer Organisationen. Destination NSW is not responsible for the information handling practices or privacy policies of those other organisations. Destination NSW kann Ihnen selbstverständlich alternative Möglichkeiten nennen, in Kontakt zu treten und zusammenzuarbeiten, wenn Sie hinsichtlich der elektronischen Übermittlung von Daten Bedenken haben.


Die gelisteten Websites nutzen möglicherweise Cookies, um die Nutzererfahrung auf der Seite zu optimieren. Cookies sind kleine Textdateien, die von einer Host-Website zurück an die Festplatte Ihres Computers gesendet werden. Cookies erfassen Ihre Präferenzen hinsichtlich Ihrer Nutzung einer Website und stellen andere Daten zur Verfügung, anhand derer Sie in Zukunft erkannt werden können. Die Cookies auf den gelisteten Websites lesen nicht die Daten auf Ihrer Festplatte und führen auch nicht dazu, dass Ihr Computer unautorisierte Aktionen ausführt oder über das Internet Daten an einen anderen Computer sendet.

Sie können in Ihrem Browser einstellen, dass Sie benachrichtigt werden, wenn Sie einen Cookie erhalten. So haben Sie die Möglichkeit, dem zuzustimmen oder auch nicht. Wenn Sie sich jedoch dazu entscheiden, keine Cookies zu akzeptieren, werden bestimmte Websites von Destination NSW möglicherweise nicht korrekt angezeigt oder Sie dürfen auf bestimmte Informationen nicht zugreifen. Wenn Sie auf eine der Seiten auf der Website zugreifen, erfassen wir automatisch Informationen, die für jede aufgerufene Seite Folgendes identifizieren:

a) the IP (Internet Protocol) address of the machine which has accessed it

b) your top-level domain name (for example .com, .gov, .au, .uk etc.)

c) the address of your server

d) the date and time of your visit to the site

e) the pages accessed and documents downloaded

f) the previous site visited

g) the type of browser and operating system you have used.


Die Daten, die bei jedem Ihrer Besuche auf unserer Website erfasst werden, werden mit ähnlich protokollierten Daten aggregiert und in Berichten veröffentlicht, zu dem Zweck, dass Destination NSW seine Website-Dienste verwalten und Nutzungsmuster für die Seiten identifizieren kann. Dies hilft uns dabei, die Seiten von Destination NSW und die auf den Seiten angebotenen Dienste zu optimieren.


Destination NSW legt ohne Einwilligung oder Einhaltung des PPIPA keine Informationen offen, oder veröffentlicht diese, die individuelle Computer identifizieren oder potenziell Untergruppen von Adressen identifizieren.



“Data matching” means the bringing together of at least two data sets that contain Personal Information, and that come from different sources, and the comparison of those data sets with the intention of producing a match. Destination NSW may from time to time utilise Google’s Customer Match technology (a data matching tool) to provide a service to you whereby offers are geared to your personal preferences.  Accordingly, Destination NSW may share your Personal Information with Google’s Customer Match platform in order to undertake data matching.  In the course of data matching, your Personal Information remains protected through the use of a one-way hashing mechanism that cannot be encrypted.  Personal Information that Destination NSW shares with Google, including email addresses, will be hashed against Google’s database of hashed users, without Google ever seeing the unhashed data.  By continuing to use this site, you consent to Destination NSW sharing your Personal Information with Google for data matching purposes. If you would not like Destination NSW to use your Personal information for data matching, you can request such by contacting DNSW on +61 02 9931 1111. For more information on Google’s Customer Match platform visit:


How will your Personal Information be stored?

This data is stored internally, at Destination NSW offices and held securely and accessible by Destination NSW staff only. Information is stored using Microsoft Systems and software.

Attendee data is accessible by affiliated suppliers, in connection with the activity they are undertaking.


Destination NSW takes all reasonable steps to:

  • protect the security and integrity of any Personal Information held, be it stored in electronic or hard copy format.
  • Ensure that the quality of Personal Information is as reasonable in the circumstances and that the Personal Information that Destination NSW collects is accurate, up-to-date and complete.
  • As are reasonable in the circumstances, ensure that the Personal Information that Destination NSW uses or discloses is, having regard to the purpose of the use or disclosure, accurate, up-to-date, complete and relevant.
  • Ensure that you have access to and ability to correct Personal Information.


How long will your Personal Information be stored?

Destination NSW will store your information as per the mandatory data retention laws in Australia, or as otherwise required by law. If your personal information is sensitive, the retention time will be as appropriate. Should you provide consent for a longer retention period, we will hold your data in line with your consent.

Once it is no longer necessary to retain the information, we will dispose of it in a secure manner.


How it will be stored 5.     Processing and Use of Personal Information within Destination NSW


The Regulation will directly affect the processing of personal data of European Union citizens resident in the European Union, including those in the United Kingdom.


The processing of any personal data belonging to European Union citizens or others resident in the European Union will be subject to the Regulation no matter where the data is stored or processed.


Destination NSW wird persönliche Daten nur für den Hauptzweck verwenden, weitergeben und handhaben, für den die Daten erfasst wurden, es sei denn, Sie haben einer anderen Verwendung Ihrer persönlichen Daten zugestimmt. This includes processing for:

  • the performance of a contract.
  • compliance with a legal obligation.
  • protect the vital interests of the data subject or of another natural person.
  • the performance of a task carried out in the public interest or in the exercise of official authority vested in Destination NSW.
  • the purposes of the legitimate interests pursued by Destination NSW or by a third party unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject, which require protection of personal data, in particular if the data subject is a child.


Examples of data processing:

  • storing IP addresses or MAC addresses
  • posting/putting a photo of a person on a website
  • sending promotional emails
  • access to/consultation of a contacts database containing personal data



Destination NSW will need to comply with certain principles as follows:




Process the data in a manner that is lawful, fair and transparent.


Use the data for legitimate purposes.


Limit the use only to what is necessary.


Process the data in a way that maintains its accuracy.


Store the data for no longer than necessary.


Process the data in a secure fashion.



6.    Disclosure of Personal Information to third parties


Destination NSW gibt Ihre persönlichen Daten ohne Ihre Einwilligung nicht an Dritte weiter, es sei denn, dies ist aus rechtlichen Gründen notwendig.


7.     Exceptions


The circumstances in which Destination NSW will collect, use and disclose more extensive information than stated above in the following circumstances:

a) unauthorised attempts to access files which are not publically available

b) unauthorised tampering or interference with files on the listed websites

c) unauthorised attempts to index the contents of the listed websites

d) attempts to intercept messages of other users of the listed websites

e) communications which are defamatory, abusive, vilify individuals or groups or which give rise to a suspicion that an offence is being committed

f) attempts to otherwise compromise the security of the web server, breach the laws of the State of New South Wales or Commonwealth of Australia, or interfere with the use of the listed websites by other users.


Destination NSW behält sich das Recht vor, Informationen gegenüber relevanten Behörden offenzulegen, wenn bei der Nutzung der gelisteten Websites der Verdacht entsteht, dass eine Straftat begangen wird oder wurde. Im Falle einer Untersuchung gewährt Destination NSW allen Strafverfolgungsbehörden, die einen Durchsuchungsbefehl für die Inspizierung unserer Protokolle vorlegen, Zugriff auf Daten.


Destination NSW kann Schritte für jeden Verlust oder Schaden einleiten, der in Folge der unautorisierten Verwendung von Daten oder einem der oben genannten Umstände entsteht.

Zu einer Offenlegung kann es auch kommen, wenn dies rechtmäßig autorisiert wurde oder im Rahmen von Gesetzen, anderen Vorschriften oder auf Forderung öffentlicher Behörden erforderlich wird.


Destination NSW does not have any responsibility for privacy policies or practices of third party sites linked to from the listed websites.


8.    Access, accuracy and amendments – Your Rights


Destination NSW unternimmt alle angemessenen Schritte, um sicherzustellen, dass die erfassten Daten korrekt, vollständig und aktuell sind.  Dementsprechend, und wie vom PPIPA vorgeschrieben, können Sie auf alle von uns gespeicherten Daten zugreifen, es sei denn dies ist aus relevanten rechtlichen Gründen nicht gestattet. If you would like to access or update your Personal Information, or if you would like to know more about the Personal Information that we may hold on you please e-mail us at


Wenn Sie eine Beschwerde hinsichtlich einer Datenschutzangelegenheit einreichen möchten, können Sie dies hier tun:

The Privacy Officer

Telefon: +61 02 9931 1111
Adresse: GPO Box 7050, Sydney NSW 2001


The Privacy Commissioner:


Under the Regulation, you have certain rights including:

  • Right of Access
  • Right of Erasure
  • Right to Rectification
  • Right to Object
  • Rights in relation to automated decision making and profiling


If you wish to exercise any of these rights, please contact the following:

The Privacy Officer
Telefon: +61 02 9931 1111
Adresse: GPO Box 7050, Sydney NSW 2001


9. Conclusion and Other


Destination NSW provides this privacy management plan in compliance with the PPIPA (Privacy Management Plan).  This Privacy Management Plan sets out how Destination NSW complies with the PPIPA.  


Da sich die Datenschutzprinzipien im Bereich der Online-Kommunikation ständig weiterentwickeln, kann diese Richtlinie aufgrund neuer Entwicklungen oder auftretender Probleme von Zeit zu Zeit geändert werden. Die geänderte Richtlinie wird auf dieser Seite veröffentlicht und tritt zum Zeitpunkt ihrer Veröffentlichung in Kraft.